So here’s my rant about the state of the Pay-per-click marketing industry. First of all, let me mention what’s currently going on with pay-per-click and the search engines.
Google Adwords has been slapping affiliates around left right and center like helpless rag dolls, making it difficult for the untrained Internet marketer to place an ad in the search results. There are online reports that state Google has shut down over 80,000 Adwords accounts and this is still growing on a daily basis. I’ll get to the reason for this in a minute.
First though, lets chat about one of Google’s only paid search competitors (a viable one), Yahoo Search Marketing (YSM).
Over the years, Yahoo has never been able to take advantage of their Search engine to effectively compete with Google. One reason is that they don’t have the earning power Google does due to their lackluster pay-per-click framework/platform.
When I started out PPC’ marketing back in 2002, Yahoo’s search traffic was managed by a third party company, “Overture”. They ruled the net and were the “only” place to go to put ads online. Then along came Google Adwords and before long Overture was working in the shadows of Google.
Microsoft has tried to revive their poor search engine presence by releasing Bing (bing.com). Bing has actually started to gain some traction due to their heavy advertising and brand awareness, however people are moving back to Google as it is better choice for finding the information you want.. NOW!
Recently however, there has been a big mix-up in the world of Pay-per-click marketing. For Internet marketers this is a big thing.
Yahoo Search Marketing has recently partnered with Microsoft to manage all ads under one roof. The “Yahoo! & Microsoft search alliance” as they call it is going to shake up the search marketing industry yet again. This will equate to a much more powerful option.
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